Customer Profiles are much more than a simple exercise
to understand your ideal customers.
Unfortunately, most people don’t realize this.
They fill out their Customer Profiles and then file them
away somewhere as an exercise completed.
What they don’t realize is that they’re sitting on a goldmine of information which will make their marketing efforts easier.
It will also attract their ideal customers or clients.
Pull out these profiles whenever you're:
Brainstorming ideas for paid ads
Considering a new product or service
In other words, keep these profiles handy!